Abstract

Rich O’ Connor and Vince Green, CEOs of Telegraph Partners and Greenwich Consulting respectively had graduated from the same business school before they started their consulting firms in the Bay area, California, United States. Though both had similar business acumen, they were set apart by their business values. It is this value system that decided their status in the consulting industry. While Rich O’ Connor inspires the awe, respect and loyalty of his team members and the business fraternity, Vince continuously struggles to know the secret behind Rich’s success. He appoints consultants and speculates about Telegraph’s growth, its brand value and Rich O’ Connor’s aura. He was about to give up his pursuit of Telegraph when Jamie Bender an ex-employee of Telegraph landed in his office. Jamie unveils the various facets of extraordinary Rich and his unique operation policies. The tale of Rich O’ Connor’s Yellow List and its content opens Vince’s eyes. All the while Vince Green thought of some magic formula or a wily theory as the reason behind the success of Telegraph. However, the Yellow List unfolds to be four well known principles of business management which are taught to management students by all business schools! These principles have been actually used by Rich O’ Connor to chronicle a successful venture and then pass on the baton to his successors.